Top 10 Invalid Traffic Detection Companies in 2025 [Ad Fraud Prevention Tools]

As digital advertising continues to grow rapidly, the sophistication of fraudulent activities grows with it. Invalid traffic (IVT)—including bots, click farms, domain spoofing, and app install fraud—poses a serious threat to advertisers, publishers, and platforms alike.

To combat this, many businesses are now investing in robust invalid traffic detection solutions. In this post, we explore the top 10 companies leading the charge in ad fraud detection and traffic validation in 2025. These platforms offer powerful tools and analytics to help you identify, mitigate, and prevent fraudulent activity in real time.

1. DoubleVerify (DV)

First on the list is DoubleVerify, one of the most trusted names in the space. It provides comprehensive tools for invalid traffic detection, ad verification, and brand safety. Additionally, its cross-channel capabilities help advertisers ensure real people are seeing their ads in the right context.

• Fraud protection across display, video, mobile, and social
• Contextual targeting and performance optimization
• Real-time analytics and reporting transparency

2. Integral Ad Science (IAS)

Next up is IAS, a global leader in media quality measurement. With a strong emphasis on pre-bid analytics, IAS empowers marketers to make smarter decisions. Furthermore, it offers deep insights into viewability, ad fraud, and IVT classification—making it a favorite among brands and agencies alike.

• Pre-bid fraud detection for better ad placements
• Global benchmarks to assess media quality
• Advanced algorithms for IVT identification

3. Oracle Moat

Oracle Moat brings innovation to invalid traffic detection by focusing on real-time attention analytics. In addition, it helps advertisers measure ad engagement and effectiveness across a wide variety of platforms.

• Cross-channel fraud detection capabilities
• Real-time attention and engagement metrics
• Integration with Oracle’s robust ad tech stack

4. Protected Media

Known for its cutting-edge algorithms, Protected Media delivers fraud prevention with unmatched precision. Moreover, it specializes in mobile, CTV, and programmatic traffic, providing granular insights at the impression level.

• AI-powered fraud modeling and detection
• Protection for in-app and OTT environments
• Real-time traffic analysis and verification

5. Human Security (formerly White Ops)

Human Security blends cybersecurity with ad fraud detection. In particular, its behavior-based approach is highly effective in identifying bots and IVT. As a result, it’s a preferred choice for large enterprises and ad platforms.

• Advanced bot and IVT detection
• Real-time threat mitigation
• Trusted by platforms like Google and The Trade Desk

6. Pixalate

Pixalate is well-known for its holistic approach to invalid traffic detection, especially in mobile and connected TV (CTV). Besides fraud detection, it also offers compliance tools for privacy and data regulations.

• MRC-accredited ad fraud detection
• Inventory quality ratings and reporting
• Privacy compliance insights (GDPR, COPPA)

7. Scibids

Although Scibids is primarily a programmatic bidding platform, it enhances ad integrity by partnering with fraud detection tools. As a result, it adds an extra layer of protection for advertisers using AI-driven media buying.

• AI-powered decision-making
• Integration with IVT and fraud detection platforms
• Optimized bidding strategies across channels

8. TrafficGuard

TrafficGuard is specifically designed to prevent click fraud and fake conversions in real-time. In particular, it’s popular among performance marketers using Google Ads, affiliate networks, and app install campaigns.

• Instant fraud detection and blocking
• Dashboard for tracking traffic quality
• Seamless integration with ad platforms

9. Adjust

Adjust is a leading mobile measurement platform that includes strong fraud prevention features. As such, it’s widely used by mobile developers and UA (user acquisition) teams looking to fight app install fraud and click injection.

• Attribution with IVT filtering
• Real-time fraud blocking
• SDK spoofing protection

10. Escalated (Escilated)

Finally, Escalated is an emerging player in invalid traffic detection, gaining recognition for its lightweight and configurable fraud filters. It’s particularly useful for SSPs, ad networks, and publishers seeking transparency and control.

• Customizable traffic filters
• Programmatic supply chain visibility
• Lightweight and efficient API-based system

Final Thoughts

In conclusion, invalid traffic and ad fraud are more complex than ever. Therefore, choosing the right invalid traffic detection partner is critical for the health of your advertising strategy. Whether you’re focused on mobile, programmatic, or CTV, the companies listed above offer best-in-class tools to help you stay ahead of fraudsters and optimize performance.

Have experience with any of these tools? Or curious which one fits your stack? Drop a comment below—we’d love to hear your thoughts!